LFA's lockdown lowdown

 

Despite the current uncertainties, at LFA we're still feeling positive. We're maintaining the team spirit with online meetings, Spotify playlists, regular virtual drinks and sharing our favourite articles with one another. 

To help you cut through the noise, we've rounded up our top reads for the month. Whether you're after something insightful or cheerful, we've got you covered.

 
 

ONLINE EVENTS = MORE DATA

From workout classes to coffee meet-ups, online events are providing an opportunity for brands to collect valuable data on who their customers are, how they're behaving and what they can do to grow their audience. 

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CHOOSE YOUR WORDS CAREFULLY

Credit: @madedotcom

Credit: @madedotcom

While consumer's priorities might be changing, for the time being, it doesn't mean that you should silence your marketing. Lead with empathy and sensitivity and make sure your messaging is as relevant and human as possible.

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PRODUCTIVITY PRESSURE

Credit: Refinery29 // Photographed by Eylul Aslan

Credit: Refinery29 // Photographed by Eylul Aslan

Are we being encouraged to use the pandemic as an opportunity to gain new hobbies and self-improve? Have the pressures on us been turned up? It's time to give ourselves a break without feeling guilty about it.

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NOT ANOTHER ZOOM CHAT

From WhatsApp and Houseparty to Zoom and Discord, online apps are thriving. Funnily enough, the pressure to socialise, constantly, seems bigger than ever. But how do you turn down plans when you've got nowhere else to be? 

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THANK YOU FOR THE MUSIC

A mixture of new songs and classics, WeTransfer has asked some of their favourite platforms to make a playlist of their ultimate tracks to remind you of the time when things were better.

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FANCY A FLUFFY COFFEE?

Credit: Photo: YouTube

Credit: Photo: YouTube

Yes, it's a thing. A viral thing. Just like the recent banana bread baking craze, a wave of at-home-baristas have emerged and people can't seem to get enough of this photogenic and frothy whipped Dalgona coffee.

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ON PREMIUM MEDIOCRITY

A new word to add to your vocabulary, 'premiocre' refers to a pattern of consumption, from food to clothing, and entire styles of architecture in gentrifying neighbourhoods. It describes items that are cheap and nice enough, but not quite the real thing.

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Rosie Davies